The way to achieve the level of personalization Google has settled on is through Customer Data Platform or CDP.
CDP is a software capable of unifying several sources of data, quantitative and qualitative, from multiple touchpoints, and building a realistic, reliable and powerful buyer persona for your business.
Customers are attracted to new experiences. And when we say that, there is no need to interpret it as a groundbreaking disruptive moment.
Google announced the banishment of third-party cookies on their browser. It caused a so-called “Cookie Apocalypse”, teasing some chaos among publishers and advertisers.
Through a CDP’s level of data organization, you have some exclusive features to improve your strategy and reach for better results.